The brief comes from a company who wants to explore a new and a different market opportunity starting from the topic of “waiting” in contract market (HO.RE.CA – B2B perspective) and stores. In addition to this, the company wants to enhance its own technical and engineering skills which consist in metal artifacts with a particular focus on the processing of the metal sheet, finishes on metal surfaces and the customization of the product.

Fuji is a lounge seat which comes from the combination of various aspects related to the contract market and focalized in the environment of fashion stores. The act of waiting in this kind of context we think is closely linked to the desire of being embraced and pampered. So this has been the starting point of the project shape with the aim to make Fuji an iconic, classic and light furniture.

Project by Metafora Design team.