Corporate identity for Forwardslash, a New York based web agency. This minimal yet iconic logotype is designed in order to achieve a good positioning on the web agency market segment. As a matter of fact, brackets and slash are typical of any code or programming language.

The lettering is meticulously adjusted thanks to shape changes and optical corrections to get a more consistent appearance. The icon set and the texture are designed according to Forwardslash’s criteria so to stick to the branding guidelines.

Project by Ludovico Pincini.